Local Night for Local People is a weekend-long free series of shows highlighting Austin based musicians. The producers of this annual event wanted collateral to promote the weekend throughout the year. T-shirts, posters, buttons and artwork were created as giveaways and sellable merchandise. We created a series 'mascots' by focusing on animals, natural phenomenon and objects associated with after dark activity. The idea was to keep this event on the mind of music lovers and build anticipation.