The go-to source for people who want to take physical activity and athletic performance to a new level and for those who need maximum recovery after surgery, an accident or illness. That's how healthcare client, Point Performance, describes themselves. We were tasked with creating a brand new identity that could convey confidence and modernity without losing any sense of attention to detail.
Clean, clear typography and a bright color palette create a sense of positivity. In addition to these base elements we fashioned a graphic symbol that represents this medical team's reputation for focused and accurate diagnostic skills. All three graphic components have the flexibility to be rendered in any of the three colors, depending upon materials and context. This allows the client to create their own communications with full confidence that their new identity will remain strong and consistent.