Upscale and spiritual. This yoga practice is helping people establish a yogic lifestyle in a non-threatening, secular manner. Their yoga classes set put to strengthen body, mind, and spirit.  The logo needed to reflect that mantra while appealing to a sense of modernity. A modern typeface and clean lines working in unison with an earthy texture provides the sensibility the client was looking for. The notion of gaining personal insight and looking within yourself for strength is also a key element of this identity. The color palette was built around the yoga studio's interior decor and serves as a metaphor for earth and spirit.