Synergia is a consumer research and marketing strategy firm specializing in solutions for ethnic consumer markets. Sundaram was engaged to create a logo that communicated convergence and illustrated a style that echoed non-specific cultural motifs. The three “carved” lines can be found in latin, african, celtic and asian art and design. It’s a unifying element that speaks to the nimble flexibility demonstrated by Synergia’s approach, which is to ask the right questions to the right people.