White Matter Communications is a PR firm that specializes in the medical technology marketplace. The company is named after the white matter synapses that are responsibly for the rapid fire communications within the brain. Our research lead us to the realization that these groupings of nerves look like tiny white star burst. We chose the analogy of the dandelion for it’s physical resemblance but also it’s metaphorical spreading or seeding of information. The result combines the organic with the technological.