Architects often have disparate levels of services and target markets and Mark Hart Architects is no different. Their new logo needed to be at home with the mainstream mixed-use development projects and traditional clientele of Austin, Texas. The identity needed to convey professionalism, confidence, and modernity all while maintaining quick, easy recognition on job site signage for passersby. Another aspect to their business is custom homes. The textural and structural artifice depicted within the logo mimics the variety of elements and materials used in a custom home design. It also represents the creativity and sketch-like origins of the firm's ideas that will soon become part of the Austin cityscape.
Earth tones and grays with red and blue accents make up the color palette. The custom letterforms are bold but feature nuanced details. The basic proportions allow for multiple logo formatting to accommodate any setting.